ICONIET PROCEEDING

The Effect of a Restaurant’s Physical Environment on Customer Repurchase Behaviour: A Case Study of An Upscale Restaurant

Janice Yip — 2019-02-14

With the increasing number of restaurants being opened annually, restauranteurs can not only pay attention to the food and service, but also to the restaurant’s physical atmosphere. This study focuses on DINESCAPE as the theory for physical environment. It aims to find whether or not the factors of DINESCAPE affect customer repurchase behavior in an upscale restaurant. This is a quantitative descriptive research and uses questionnaires to obtain its data.
132 data from questionnaires are obtained from customers that have dined at Restaurant X. Restaurant X is an upscale restaurant located in the heart of Jakarta. Multiple linear regression is
used to analyze the data and obtained the result. Result shows a strong relationship of 67,9% from physical environment towards customer repurchase behavior. Each hypothesis regarding the factors of DINESCAPE are accepted and shows that each factor of DINESCAPE affect customer repurchase behavior. Based on the findings, recommendations for Restaurant X include, but not limited to, improving the restaurant facility aesthetics such as lighting and themed decorations to stimulate repurchase behaviours.

The Effect of Media Violence on Early Teens’ Hostility

Fionna Adeline — 2019-02-14

As violence shown in films steadily increases, notably in those targeted towards the teenage audience, this research looks into its effect specifically by observing the change in audiences’ hostility. An experiment was done on 125 Indonesian secondary school students to observe the effect of exposure to media violence on their feelings of hostility, measured using Anderson’s State Hostility Scale (1995, 2012). Students’ hostility scores were measured before
and after being exposed to an assigned clip; either a violent clip, or an equally exciting but non-violent clip as a control group. Results showed that those in the violent condition were significantly more hostile after watching than before watching, and those in the violent condition were significantly more hostile post-exposure than those in the non-violent condition. Out of the four dimensions of hostility, the dimension ‘Lack of positive feelings’ was significantly highest in both conditions, and only the dimension ‘Aggravation’ significantly differed between the two conditions. These findings indicate that exposure to media violence
raises teen audiences’ hostility levels significantly, which implies that further precaution should be taken when exposing teens to certain film content which has significant immediate effects on
their moods, while also raising the issue of its potential long-term effects, should this exposure be continuous.

A Digital Economy Model for Talent Prediction Data Analytic

Haru Purnomo Ipung — 2019-02-14

This research proposed a model to assist the design of the associated data architecture and data analytic to support talent forecast in the current accelerating changes in economy, industry and business change due to the accelerating pace of technological change. The emerging and re-emerging economy model were available, such as Industrial revolution 4.0, platform economy, sharing economy and token economy. Those were driven by new business model and technology innovation. An increase capability of technology to automate more jobs will cause a shift in talent pool and workforce. New business model emerge as the availability
and the cost effective emerging technology, and as a result of emerging or re-emerging economic models. Both, new business model and technology innovation, create new jobs and works that have not been existed decades ago. The future workers will be faced by jobs that may not exist today. A dynamics model of inter-correlation of economy, industry, business model and talent forecast were proposed. A collection of literature review were conducted to initially validate the model.

Financial Management of Tires Retail and Restaurant Business in Greater Jakarta

Sung Suk Kim — 2019-02-14

This study aims to explore the financial management practices of
small-and-medium-enterprises (SMEs) in the Greater Jakarta (Jabodetabek). We investigate into 3 SME cases by conducting the semi-structured interviews with the owner-managers and using direct observations to know the practices of financial management of SMEs. Through the research, we have found six propositions related to the practice of short-term financial management. They apply bootstraps to ensure availability of working capital. They set aside cash reserves from retained earnings and minimize loans from financial institutions. They have the computerized system to track receivables facilitating working capital needs. They keep their
inventory control efficient to manage working capital. They screen customers using transactional records and reputations to minimize the risk of bad debts.

The Relationship between Working Environment and Internship Satisfaction Level: A Case Study Of A 4-Star Hotel Restaurant In Germany

Chatarina Natalia Putri — 2019-02-14

There are many factors that can lead to internship satisfaction. Working environment is one of the factors that will result to such outcome. However, many organizations discarded the fact of its importance. The purpose of this study is to determine whether there is a significant relationship between working environment and internship satisfaction level as well as to determine whether the dimensions of working environment significantly affect internship satisfaction. The said dimensions are, learning opportunities, supervisory support, career development opportunities, co-workers support, organization satisfaction, working hours and esteem needs. A total of 111 questionnaires were distributed to the respondents and were processed by SPSS program to obtain the result of this study. The results reveal that learning opportunities, career development opportunities, organization satisfaction and esteem needs are factors that contribute to internship satisfaction level. In the other hand, supervisory support, co-workers support and working hours are factors that lead to internship dissatisfaction. The result also shows that organization satisfaction is the strongest factor that affects internship satisfaction while co-workers support is the weakest.

Business Model Canvas Analysis and Development for Herry Furniture

Priskila C. Rahayu — 2019-02-14

Investable, revolution industry 4.0 that is based on integration of the online world, has an impact on all business sectors. It also felt by Herry Furniture, which is still sells office furniture conventionally. The company needs to improve its service and business models in
order to stay competitive. The company needs to improve connectivity interaction and communication with customers. For that we have done the analyze and develop The company’s
business model canvas. To find the appropriate strategy, it will be developed by using SWOT analysis that analyze current business model canvas. The strategy obtained is using website as media for sales. This is supported by doing feasibility study (using TELOS) that value 8.4. After that, there is an analysis of business development’s success by using balance scorecard method. It is said that the strategy effectively allows to improve the measurements of each choice in business model canvas to meet organization’s goal. The sales also increased up to average 12.8% each month compared to sales using website and store. This strategy is then applied to
company’s business model canvas which resulting development on its three pillars which are key partners, key activities, and channels.

The Impact of Online Reviews and Ratings on Customer Hotel Preferences, Case Study: Tripadvisor

Isabella Natasha — 2019-02-14

Online hotel reviews is an important source for customers to find out the products and service quality. Online hotel reviews consist of reviews and ratings. The best online reviews website in TripAdvisor. In this era, online reviews are really important and could affect customer preferences in choosing a hotel. The aim of this research is to analyze in what extent do online reviews and ratings affect customer preferences. This study use survey by distributing a total of 100 questionnaires in order to gain the data. Then, the data will be proceed through SPSS to test the validity, reliability, classical assumption, and multiple regression analysis. The results indicated
that both of the variables (online reviews and ratings) positively impact customer preferences in choosing a hotel. However, online reviews has a bigger impact towards customer preferences rather than online ratings. It is recommended for TripAdvisor to weed out the fake reviews and guarantee the trustworthy reviews. For the hotel managers, it is recommended to response both, positive and negative reviews that made by customers in TripAdvisor, because it could change someone’s perceptions into the good feeling of the hotel.

Comparative study of Third Culture Individuals (TCI) and non-Third Culture Individuals in relation to Cultural Intelligence

Syarifah Muthia Nurjihan — 2019-02-14

Third Culture Individuals (TCIs) are individuals who spent a significant part of their developmental years outside of their passport country, often associated with having cultural intelligence and intercultural communication competence. While TCIs are naturally exposed to various cultures as a result of their mobility, non-TCIs do not necessarily share the same traits and experiences growing up. However due to globalization this may no longer be the case and may perhaps be the reason why despite the differences, TCI and non-TCIs are similar in some way. TCIs are known for their ability to be accepting of different cultures; a characteristic often associated with cultural intelligence, from this it can be assumed that TCIs have a higher level of Cultural Intelligence than non-TCIs. So far there hasn’t been sufficient research regarding TCIs in general, which also applies in the
Indonesian context. This study compares the level of Cultural Intelligence of both Indonesian TCIs and non-TCIs through a quantitate research using the Cultural Intelligence (CQ) scale that
measures four dimensions; metacognitive, cognitive, motivational and behavioral. Data in this research were gathered from an online survey, from a total of 140 Indonesian TCI and non-TCI respondents that are currently living in Indonesia. Results showed that TCI samples have a higher level of Cultural Intelligence than non-TCIs, with motivational CQ being the dimension scored highest for both TCI and non-TCI samples.