Analysis of Factors that Determine the Usage of E-Recruitment by Hospitality Undergraduates Using the Technology Acceptance Model

Abstract

The employees are exceptionally important in the hospitality industry. In this era of vast improvement of technology, the Human Resource practitioners are ought to realize the changing workforce and market. The Y generation is the best candidates for recruitment since they understand the current market and are technology savvy. This is followed with the advancement of e-recruitment since a more effective and efficient recruitment process is needed. Hence, it is wise to understand the factors that drive the Y in using e-recruitment to devise on point recruitment strategies.Using the Technology Acceptance Model (TAM),this research aims to know which factor influence the undergraduates to use e-recruitment the most.188 hospitality undergraduates in Jakarta and Tangerang area answered the questionnaire and was then analyzed using SPSS and AMOS. From the two factors, Perceived Usefulness influences the undergraduates more than the Perceived Ease of Use. Results show that the undergraduates decide to use the e-recruitment not because it is easy to use, but because they perceive it as a useful. It is best for the Human Resource practitioners to focus more on enhancing the usefulness of the e-recruitment websites.