Study on Twitter Networks using NodeXL

Abstract

Twitter is one of the emerging social media that introduce microblogging, more
known term as “tweeting”. Celebrities, famous brands, and recognized companies has contents
on Twitter that create a topical conversation that influence massive users in a short period of
time. The problem raised when people who invest and use Twitter want to see the results of their
work. Therefore, a study need to be conducted to understand how these contents are spreading
inside the network. NodeXL is a toolkit that provides the capability to collect and analyze social
network data with many network measures for network analysis and visualization. The result of
the data show different pattern of content spreading, and multiple factor that makes these
content is engaged in conversations.